An illustrious group of iGaming veterans with years of experience in online gaming, affiliation and entertainment in general got together in 2011 for a brainstorming session on how an online casino could cater better to its players.
The result was the founding of L&L Europe Ltd with a mission to launch country-focused brands with local currencies, payment options and support. Little did they know that within just a few years the group would grow into a major player in the online casino world.
