Play’n Go

About Play’n Go

Play’n GO is a leading software developer and games supplier that is best known for iconic slots such as Book of Dead and Reactoonz. The award-winning Swedish studio has a 200+ strong catalogue of classic and video slots as well as bingo and table games.

Such is their popularity today, that their creations can be found at virtually all regulated online casinos. As with anything successful, there is always a humble beginning.

For Play’n GO, that goes back to the mid-90s when a group of friends and tech nerds came together in the scenic town of Växjö to turn their passion for anything related to gaming into bespoke creations. They spent the first years delivering made-to-order solutions and real money games to the big software companies of the era. With online gambling still being somewhat of a niche market at the time, it was set for take-off around the turn off the century and thus saw them incorporating Play’n GO in 2005.

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Troll Hunters 2

The History of Play’n Go

Ever since, they have been an independent developer that has grown into a world-leading provider in iGaming with a 350+ work force in five locations across the globe. While the headquarters are still in Växjö. Sweden, they added offices in Malta, Hungary, the United Kingdom and the Philippines.

It wasn’t an easy road as the period after their incorporation was marked by the emergence of a multitude of new game studios, each vying for a piece of the booming online casino market. The race was on to become a sought-after brand with games that punters would prefer to play. Play’n GO took a slow approach by first concentrating on building their own software platform that would allow an easy integration of their slots and table games.

Play’n Go Games, Slots and Videoslots

Their debut in an online casino lobby came in 2008 with the Western-themed Gunslinger slot, a 5×3 game with nine pay lines, that received a rather muted welcome. More creations followed in quick succession, slowly bringing Play’n GO onto the radar of casino players. They definitely raised the eyebrows in the gambling community in 2013 with the release of the first grid slot called Troll Hunters. It replaced spinning reels with a cluster pay mechanic that would see winning combos shatter and new symbols drop into the empty spaces, potentially letting players win repeatedly in the same spin sequence. Energoonz, Golden Ticket and Gemix followed within a year and after releasing dozens of such games, Play’n GO is considered to be the industry’s benchmark for the slot type.

Nothing had though a larger impact on their popularity than the iconic Book of Dead video slot which was added to their portfolio in 2016. After Pearls of India and Aztec Idols, it was the third title in the Rich Wilde franchise and still features in the top spots of the playing charts today. The internet is plastered with 5,000x bet winning screenshots thanks to the expanding symbol mechanic in the bonus round.

By focusing on mobile compatibility, Play’n GO made sure their games can be enjoyed virtually on any desktop, tablet or mobile device. A whole host of iGaming accolades and awards are testament to their creativity and dedication to develop entertaining games. With a rate of 3-4 new titles per month, they keep a steady flow of new slots being added to the casino lobbies while a string of licences ensures they can be played in most countries.